Curator is a software platform built around a coaching practice. It takes on the operational work that today is done manually or scattered across different tools: session transcription, structured conversation analysis, maintaining a client dossier between sessions, scheduling, and preparing draft feedback for the client.
The platform does not replace the coach. It sits inside the ICF methodological framework and keeps the human in the loop on every key decision.
Recording and transcribing a session is table stakes — many tools can do it, and on its own it is not a differentiator. Curator's real value is in the methodology of analysis: it rests on the professional framework of coaching and produces a stable, reproducible result.
The same conversation should be analysed the same way — not "however the model feels that day." Without reproducibility, the conclusions can't be trusted and can't be passed to the client. That is why reliability and repeatability are baked in as requirements, not added on as a nice-to-have.
Session recording — a video call or in-person meeting — is transcribed, split by speaker, and timestamped.
The transcript lands in a dedicated thread for the client. The analysis pulls out the session's topic, what the client took away, which commitments were made, and what may be worth returning to next time.
For each client, the platform keeps a cumulative card: topics, insights, commitments and whether they were kept, session-by-session dynamics. You see the trajectory — not just the latest call.
Booking that accounts for both the coach's and the client's time zone. Reminders go where they actually get seen.
After a session, the platform generates a draft message to the client: what was discussed, what was agreed, what the next steps are. The coach edits it and sends it themselves.
The platform understands the phases of a coaching session — orientation, exploration, insight, commitment, summary — and won't suggest a cognitive question at a sensitive moment.
A coach's work isn't limited to the session itself. Between meetings — and at the seams between them — an operational layer accumulates that today lives only in someone's head and gets lost. Curator closes exactly that gap.
Between meetings, the client writes in messengers: insights, questions, requests to meet sooner. Today this layer of information never makes it into the analysis — the platform can take it into account.
The coach promises to send a book, a course, or some material — and forgets by the end of the session. The platform captures these promises and helps gather the extra materials for the client.
Before the work begins — diagnostics and an agreed scope: how many sessions, what goal, what a valuable result would be. From this, a baseline contract is formed, with its terms and goals.
Two kinds of clients: program clients (a pre-paid package) and one-off clients (as needed). Payments arrive through different channels — they need to be consolidated and tracked.
Blog and social-media material is born from the sessions themselves, not from a separate brainstorm: the platform suggests ideas and draft posts based on depersonalised material.
A separate loop for the coach themselves: their own sessions, notes, reference points. It helps them work through their own slip-ups in practice and stay inside the current methodological framework.
The coach opens the client's card: the latest insights, open commitments, the platform's recommendations for the topic. The entry into the session is deliberate, not starting from scratch.
The session recording is saved. If needed, the platform can suggest the next question based on the current phase of the structure.
The transcript moves into the analysis thread. The platform drafts a summary for the client and an updated client card.
The coach reads the draft, edits, and adds context. Only after confirmation does the feedback go to the client, and the updates land in the dossier.
The client card grows. The coach sees the trajectory: which topics came up, which commitments were closed, which are still open.
Today, client progress is assessed "by feel" — the client senses they're moving, but there may be no objective change. Curator translates the qualitative signals from the conversation — what and how the client says it, what they do between sessions — into a set of indicators you can track over time.
Who owns the result (locus of control), whether the path to the goal is understood, how realistic the goals are, whether the client keeps their word, how well tasks are set up against SMART.
Optimism about the picture of the future, level of enthusiasm, emotional resilience to outside events, open loops — needs that get opened but never closed.
Follow-through — the share of commitments kept out of those planned. A shift in how problems are reacted to: used to delay and avoid, or now solving them the same day.
An indicator that a client starts tracking consciously usually starts to improve. The mere fact of digitising a metric and reviewing it regularly works on progress — it's not just a report for the coach, it's also a foothold for the client.
A detailed description of each indicator and the method for assessing it is on the Methodology page.
The system does not draw conclusions from thin air. Each indicator rests on concrete data from two sources.
The session recording is transcribed and analysed: conversation structure, speech clarity, emotional tone, follow-through on agreements. The coach fills nothing in by hand — the data comes from the session itself.
Between sessions, the client answers short questions via a bot or mobile app: mood, plan for the day, follow-through. This raises the granularity of the data and surfaces the amplitude of state and real follow-through.
According to the ICF Global Coaching Study conducted in recent years, professional coaches simultaneously carry a small number of clients — most often in the 6–15 active clients range, sometimes more. The number depends on the work format: one-on-one coaching, team coaching, single sessions, or longer packages.
Against that backdrop, the characteristic difficulty is not the number of clients — it's the volume of operational work between sessions: notes, transcripts, prep, sending materials to the client, keeping notes in several places. Curator addresses exactly that layer of work.
More on the methodological framework — on the Methodology page. On the technical implementation — on the Technology page. On the rollout phases — on the Rollout plan page.
JTBD — the working jobs for which a user reaches for a system in the first place. Curator is designed around five such jobs.
After a session, the coach gets a structured draft summary: what was discussed, what the insight was, which commitments were made, what to do next. Not a raw transcript, but condensed material ready to work with.
The platform maintains the client's task list and tracks status: done, overdue, blocked. That lifts manual tracking off the coach and lowers the risk of dropping an agreement between sessions.
The client card is cumulative: topics, insights, commitments, dynamics. It's a working artefact you can show the client, the programme lead, or the corporate sponsor.
The platform sits inside the methodological framework and doesn't go outside its boundaries. Client consent for processing is dynamic — collected before every session. Depersonalisation before AI analysis is mandatory.
For corporate clients and programme leads — reporting on client dynamics: where progress is steady, where it isn't, which approaches are working. Coaching shifts from a matter of faith to a managed practice.
More clarity on the next step for each client. A structured card replaces scattered notes in different services.
The dynamics of clients across the programme are visible — the return on coaching, which approaches work and which don't.
Regular review and managed improvement. Shared reference points for assessing session quality and client progress.